AI-powered growth for fitness businesses
Running a fitness business is hard.
Growing one
is harder.
Most independent studios and clubs are losing leads they never even knew they had — enquiries unanswered overnight, trials that don't show, members who quietly drift away. DigitalBiz fixes that.
DigitalBiz is an AI-powered engagement and retention platform for PT studios, martial arts clubs, boutique fitness studios, and yoga & pilates studios. It replaces static websites and manual follow-up with a done-for-you system that captures leads, books trials, reduces no-shows, and keeps members engaged long after they join.
Proven results · Case study
From sales calls to $4M — using automated chat systems.
Brian Mark, founder of PT Domination, used DigitalBiz-powered automation to eliminate his reliance on 1:1 sales calls entirely — and scale to $4M in revenue through fully automated conversational funnels.
A note on scale: This case study is from a US personal training business operating at considerable size. Our UK founding cohort is underway right now — results from independent studios and clubs closer to home will be published here as they come in.
Replaced manual closing with a fully automated DM-based funnel. No sales team required.
The challenges before DigitalBiz
- Heavy reliance on time-consuming 1:1 sales calls
- Inconsistent lead conversion with no clear process
- Limited capacity to scale personalised conversations
- Founder-led closing was capping the business's growth
How DigitalBiz solved it
- Instagram comments and DMs triggered instant chatbot conversations
- Bots qualified high-intent leads through structured conversational prompts
- Offers delivered directly inside the chat — no booking, no calls
- Automated follow-ups replaced all manual outreach entirely
- System continuously converted inbound social traffic into paying clients
"This case demonstrates how replacing traditional sales calls with automated chat-based systems can dramatically improve scalability, reduce founder dependency, and streamline customer acquisition for personal trainers, martial arts clubs, boutique fitness studios, yoga and pilates studios, and independent gyms."
PT Domination Case StudyWhat changes
Your business becomes a 24/7 conversion and retention engine.
Instead of acting like a static brochure, your website and social channels become an always-on system that works while you sleep.
Leads captured around the clock
Every enquiry from your website or social media gets an instant, intelligent response — day or night — so no opportunity slips through.
More enquiries become members
Automated follow-up guides prospects from first contact through trial booking, first visit, and paid membership — with far fewer no-shows along the way.
Members stay longer
Ongoing nudges, accountability check-ins, and wellbeing and nutrition support keep members engaged well beyond the honeymoon period.
Your team gets their time back
FAQs, booking admin, and follow-up sequences run automatically, so your staff focus on people, not paperwork.
Zero setup headaches
We build and manage the whole system for you. You don't need to become a tech expert — you just need to show up.
The system
One joined-up journey. Three connected pillars.
Most fitness businesses sell services in isolation, with little connection between training, classes, nutrition, and wellbeing. DigitalBiz connects all three into a single member journey — and the value is in that connection.
Physical health
Trials, classes, sessions, booking support, reminders, and conversion follow-up. From first enquiry to active member or client.
Mental wellbeing
Recovery, motivation, stress support, and low-friction entry points for hesitant prospects who aren't quite ready to commit.
Nutrition
Meal plans, nutrition guidance, coaching upsells, and habit-building engagement that keeps people invested in their progress.
Turn every piece of print into an instant conversation.
Every poster, flyer, business card, and piece of merchandise becomes a live entry point into your chatbot — the moment a prospect's smartphone camera touches your QR code.
This is one of the biggest differentiators DigitalBiz offers. While your competitors rely on prospects remembering to look them up later, your offline media puts a chatbot into a prospect's hand right there and then — at a fitness fair, on a street poster, in a leaflet through their door.
Give It A Try!
Scan this QR code with your smartphone to experience exactly how your chatbot would greet a prospect — live, right now.
Studio floor & posters
Display QR codes at reception, on walls, and next to equipment to re-engage members already in your space.
Leaflets & flyers
Every door-drop or handout becomes an active lead capture tool — prospects scan and chat instantly.
Business cards
Hand someone your card; they scan it and enter your automated follow-up flow within seconds.
Merchandise & kit
Branded clothing and bags become walking adverts — with QR codes that connect strangers to your bot.
How it works
A prospect sees your QR code on any printed material or display.
They scan it with their smartphone — no app required, no friction.
They're instantly connected to your chatbot on Messenger, WhatsApp, or your website.
The bot qualifies them, books a trial, and starts the follow-up journey — all automatically.
Try it yourself
A bot built for your kind of business.
Four systems, four different businesses. Each one speaks your members' language, not a generic script.
PT & Coaching
Enquiries that go cold overnight, consultations that don't show, clients who drift after week six.
Martial Arts
Evening parent enquiries left unanswered, trial students who come once, grading queries eating your admin time.
Boutique Fitness
Classes that fill unevenly, waitlists left unmanaged, intro packs bought and forgotten.
Yoga & Pilates
Nervous beginners who need reassuring, packs that expire unused, workshops that need chasing to fill.
Real conversations, running live. Nothing is saved and no one will contact you.
Priced from £149/month based on your active member count — not your vertical, not your location, not how many channels you use. See full pricing →
Included in every tier
No "premium" upsells. Everything's in from day one.
Unlike other platforms that charge extra for core features, every DigitalBiz client receives the full architectural suite.
The three-pillar system
Full physical, mental, and nutritional health conversation flows — all three, every plan.
SMART goal-setting
Automated accountability and milestone tracking for every member on your books.
Offline QR integration
QR codes for your studio floor, posters, leaflets, business cards, and merchandise — every piece of print becomes a live lead capture tool.
Real-time performance stats
24/7 access to live analytics so you can see exactly what the system is doing for your business, at any time.
Monthly performance reports
Clear, regular reporting delivered to you each month — no chasing, no guesswork.
Three channels as standard
Instagram, Facebook Messenger and WhatsApp on every tier, plus the chat widget on your website.
Done-for-you setup
We build and manage the entire system. No tech skills required on your side.
Integrations included as standard: Google Sheets, Klaviyo, ActiveCampaign, Mailchimp, and HubSpot. Anything beyond this list is scoped and quoted after your discovery call.
Pricing
Priced on your size. Nothing else.
Building a system like this yourself starts at around £5,000 and takes months. We build it, run it, and charge by how many members or clients you have — because that's the only thing that changes what it's worth to you.
Solo
£149/mo
Up to 50 active members or clients
For personal trainers, coaches, and small studios.
- All three pillars — physical, mental, nutrition
- SMART goal-setting and milestone tracking
- Instagram, Facebook Messenger and WhatsApp
- Website chat widget
- Offline QR integration — posters, flyers, cards, kit
- Real-time performance stats, 24/7
- Monthly performance report
- Email support
- Annual strategy call
- Done-for-you build and management
Studio
£299/mo
51–200 active members
For boutique studios, martial arts clubs, and independent gyms.
- Everything in Solo
- Quarterly strategy call
- Priority email support
Club
£549/mo
201+ active members
For established clubs and ambitious independents.
- Everything in Studio
- Monthly strategy call
- Human-in-the-loop support
Multi-site operators: contact us for a quote.
One more cost, and we'd rather you heard it from us
Your system runs on ManyChat Pro, billed directly to you by ManyChat at £22–£29 per month depending on whether you pay annually or monthly. That covers Instagram, Facebook Messenger and WhatsApp, plus 2,500 monthly contacts — comfortably more than any independent club needs.
That's it. There is no third number, no usage surprise, and no scaling bill as your membership grows.
We're a ManyChat affiliate and may receive a commission on that subscription. It doesn't change your price.
Optional add-ons
| SMS or Email as an additional channel | ManyChat plan upgrade, billed direct |
| Additional integrations beyond those listed | Quoted after discovery |
| Additional sites | Quoted |
Prices shown in other currencies are indicative and for guidance only. Your invoice will be raised in the currency agreed at onboarding.
Why DigitalBiz
Built for fitness businesses. Not adapted for them.
DigitalBiz fills the gap between DIY chatbot tools and expensive enterprise platforms — built for clubs and studios, not adapted for them, at a fraction of what building it yourself would cost.
Try A Live DemoFitness-specific from the ground up
Not a general-purpose chatbot tool. Every flow, every pathway, every follow-up sequence is built around how studios and clubs actually acquire and retain members.
Holistic by design
Physical, mental, and nutritional engagement in one joined-up system — with cross-sell pathways built in. No other platform at this price point does all three.
Offline-to-online conversion
QR codes on your print media, signage, and merchandise turn every physical touchpoint into a live chatbot entry point — something most fitness software completely ignores.
Done-for-you delivery
We build it. We manage it. You don't need a marketing team or tech department to get enterprise-grade automation working in your business.
Who it's for
Built for owners who want more, without more overhead.
DigitalBiz works best for independent owners who want more leads, better conversion, and less admin — without hiring more staff. It's particularly well-suited to owners who feel pressure from budget chains and franchise operations, and want to differentiate through a level of service those operations simply can't match.
FAQ
Everything you need to know.
Is there really no upfront cost?
None. For the founding cohort we build and configure your entire system free of charge, and the setup fee is waived permanently — not deferred to later. You then run it for 30 days at no cost. All we ask in return is a case study and a testimonial once you've seen it working. After the founding cohort closes, a one-off setup fee of £399 will apply to new clients.
What happens at the end of the 30 days?
Nothing automatic. We'll ask whether you want to continue. If you do, your monthly subscription starts from that point on the tier matching your member count — with no setup fee to pay, then or ever. If you don't, we switch the system off and there's nothing owed.
How do you decide which tier I'm on?
By your active member or client count. Under 50 is Solo, 51 to 200 is Studio, 201 and above is Club. That's the whole calculation — there's nothing else to work out, and it doesn't matter what kind of business you run. Your tier is reviewed once a year at renewal, never mid-term.
What is ManyChat Pro and why do I need it?
ManyChat Pro is the messaging platform your system runs on. It's billed directly by ManyChat at roughly £22–£29 a month depending on whether you pay annually or monthly, and covers Instagram, Messenger and WhatsApp with 2,500 monthly contacts included. We're upfront about it because it's part of your total cost — and we may earn an affiliate commission on it.
Which channels do I get?
Instagram, Facebook Messenger and WhatsApp on every tier, plus the chat widget on your website and QR code entry points on all your printed material. SMS and Email are available as a paid add-on. We'll work out which channels your members actually use on the discovery call — not every business's audience lives on the same platform.
Does this work for my kind of business?
Yes. DigitalBiz is built for independent fitness operators of every format — personal trainers and coaches, martial arts clubs, boutique fitness studios, yoga and pilates studios, and independent gyms. The conversation flows and member journeys are built around your specific format, your terminology, and your offer. Try the live demos to see the difference.
What if I grow past my tier?
Then it's worked. We'll review your tier at your annual renewal, and we'll arrive with the numbers showing what the system did for you.
Do I need any tech experience?
None. We build the system, we manage it, and you get performance stats online whenever you want them. Your only job is to run your business.
How long does setup take?
We build and configure the entire system for you. Once you're onboarded, setup is typically completed within 14 working days. You don't need to do any technical work — we handle everything from conversation flow design to channel integration.
What performance data do I get?
You'll have the real-time insights needed to scale your business and boost ROI:
Revenue & sales
Track every pound earned, from total revenue and average purchase value to specific conversions.
Engagement wins
See exactly where customers click or drop off with granular per-step analytics and A/B testing to find your winning messages.
Audience growth
Monitor your daily subscriber trends and reach to see how fast your community is expanding.
Which integrations are included?
Google Sheets, Klaviyo, ActiveCampaign, Mailchimp, and HubSpot are included as standard on every tier. Anything beyond this list is scoped and quoted after your discovery call — we'll tell you honestly whether it's straightforward or significant work.
How do I get started?
Book a free video consultation and we'll talk through your business, your members, and whether the founding cohort is right for you. No obligation, no pressure — and if we don't think we can help, we'll say so.
Get in touch
Let's talk about your business.
Drop us a message and we'll get back to you quickly. Or book a call directly if you'd prefer to talk straight away.
Turn your business into a 24/7 growth engine.
DigitalBiz transforms your business from a place people visit into a continuous member journey — one that works long before prospects walk in, and long after they join.